CRC/Vitus Bikes official HotChillee partners

Chain Reaction Cycles and Vitus Bikes have signed a three-year partnership to support HotChillee’s multi-stage events: the flagship London-Paris and The Alpine Challenge. 

Chain Reaction Cycles and Vitus Bikes have signed a three-year partnership to support HotChillee’s multi-stage events: the flagship London-Paris and The Alpine Challenge.

This deal comes after a successful link-up during the 2011 Alpine Challenge in which the opportunity to engage with new and existing customers, face-to-face in a fantastic setting was second to none. Vitus Bikes will be sponsoring all 20 HotChillee Ride Captains at each event throughout this year and will provide them with a top-of-the-range Sean Kelly Ltd Edition carbon race bike. 

Chain Reaction Cycles will also provide a pre-event service, including exclusive retail promotions on many of our top branded cycling products throughout the year. Riders of both events will receive such deals, along with welcome packs. 

Sven Thiele, owner of HotChillee and Race Director of The London-Paris and The Alpine Challenge said: “We are extremely excited to announce a three year partnership with Vitus as the Official Bike Partner for both The London-Paris and The Alpine Challenge. I personally tested the Sean Kelly Ltd Edition and was blown away by the technical quality and riding experience.”

Stephen Roche, former winner of The Tour de France and Triple Crown in 1987 added: “I have been seeking an innovative bike brand to work with on the development of my training camps in Mallorca. I rode the Vitus Sean Kelly Ltd Edition for the first time a few months ago and was astounded by its handling in the mountains and overall comfort of the ride.

Vitus have really raised the bar and produced a refined specification, whilst retaining the heritage of the brand. We will be using the Vitus range for all our hire bikes and showcasing the Sean Kelly Ltd Edition through the coaches and ride leaders. I believe we have found a fantastic partner in Vitus.”